The Alliance Relationship Management Network

Stories that explore how go-to-market initiatives actually GET to market.

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go-to-market

Three Benefits of Going to Market with Joint Solutions

Two companies going to market together can be a powerful thing.

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

My Journey as a Marketer Driving A New Product Category

SAPPHIRE 2011 was a pivotal event for SAP — it marked the general availability of SAP HANA, a game changing in memory data platform for...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

The WorkSpan Story

In 2014, after I had transitioned out of Aster Data/Teradata, I met my friend Amit Sinha for chai in Palo Alto.

Mayank Bawa
CEO & Co-Founder of WorkSpan
CEO & Co-Founder of WorkSpan