The Alliance Relationship Management Network

Stories that explore how go-to-market initiatives actually GET to market.

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channel-partners

Top 7 Reasons Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

Strategic Alliances (Cloud, Technology, System Integrator, ISV and OEM partnerships) are apples, Reseller Channel partners (Value Added...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.