The Alliance Relationship Management Network

Stories that explore how go-to-market initiatives actually GET to market.

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channel-marketing

Top 7 Reasons Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

Strategic Alliances (Cloud, Technology, System Integrator, ISV and OEM partnerships) are apples, Reseller Channel partners (Value Added...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

My Journey as a Marketer Driving A New Product Category

SAPPHIRE 2011 was a pivotal event for SAP — it marked the general availability of SAP HANA, a game changing in memory data platform for...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

The WorkSpan Story

In 2014, after I had transitioned out of Aster Data/Teradata, I met my friend Amit Sinha for chai in Palo Alto.

Mayank Bawa
CEO & Co-Founder of WorkSpan
CEO & Co-Founder of WorkSpan

WorkSpan + Marketo equals better marketing

I was excited to be exhibiting at the Marketo Digital Marketing Summit the other week representing WorkSpan and attending as many sessions...

Shinn Chen
dad, tech marketer, sports fan
dad, tech marketer, sports fan