WorkSpan Ecosystem Cloud Blog

Stories that explore how go-to-market initiatives actually GET to market.

The Three Guiding Principles of Effective Ecosystem Cloud

Alliances contribute up to 30% of the company’s revenue yet today without a common system, everyone invents their own process, collects and...

Vishal Kalia
Director, Content Marketing
Director, Content Marketing

Ecosystem Cloud: Defining Value Across 5 Value Indicators

In the past few years, there have been ongoing recommendations, documentaries and stories regarding organizations migrating their IT...

Mark Haubry
Senior Director Value Engineering at WorkSpan
Senior Director Value Engineering at WorkSpan

7 Habits of Highly Successful Strategic Alliance Professionals

According to the Accenture Research Study 2018, the ecosystems could unlock $100 trillion of value for business and wider society over the...

Vishal Kalia
Director, Content Marketing
Director, Content Marketing

7 Challenges of An Alliance Manager and How to Address Them.

In the Ecosystem Cloud economy, alliances drive an average of 30% and an upwards of 80% of a company’s revenue. The alliance managers,...

Ron Long
Director Strategy and Operations at WorkSpan
Director Strategy and Operations at WorkSpan

The Growth of Ecosystems and New Partner Relationships - SiriusDecisions Webinar

The growth of cloud, fast-changing customer needs, and componentized solutions have set into motion a growing need for companies to work...

Paige Barrett
Director, Demand Generation & Growth Marketing at WorkSpan
Director, Demand Generation & Growth Marketing at WorkSpan

How to Build a System of Trust with Your Strategic Alliances

Trust is at the core and center of every relationship. It varies from trusting a babysitter with your newborn to trusting an alliance...

Vishal Kalia
Director, Content Marketing
Director, Content Marketing

Three Benefits of Going to Market with Joint Solutions

Two companies going to market together can be a powerful thing.

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

How to Create a Partner Centric Culture

A spirit of customer service is at the heart of any partnership role.

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

Alliances Require Empathy, Strategy, and Patience

Alliances are chess matches. They are dynamic, multi-faceted, and change rapidly. An SAP alliance partner like Fujitsu Global understands...

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

3 Big A-ha Moments from 30+ Ecosystem Partner Meetings at Microsoft Ignite ‘18

Last week was Microsoft’s BIG conference at the Orange County Convention Center in Orlando, FL. I thought the venue was incredible — the...

Andrew Higashi
VP of Sales at @WorkSpan • Alliances and Marketing #SaaS • Go-To-Market • ENFP • Guitarist • Magic Enthusiast w/ a knack for Keyboard Shortcuts
VP of Sales at @WorkSpan • Alliances and Marketing #SaaS • Go-To-Market • ENFP • Guitarist • Magic Enthusiast w/ a knack for Keyboard Shortcuts

Why Every Organization in the Technology Space Needs Good Partnerships

Partnerships are the lifeblood of any technology organization. It’s no exaggeration to say that tech companies without alliances probably...

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

4 Ways to Ensure You Stay Relevant as an Alliance Partner

Alliance Executives can have a lot on their plate. But one thing they absolutely need to focus on is staying relevant with their partners.

WorkSpan
The Alliance Relationship Management Network
The Alliance Relationship Management Network

3 Proven Strategies for Creating and Launching Successful Joint Partner Solutions

Strategic alliances and joint marketing partnerships can help companies quickly extend market reach, compete better, add more value to...

Shinn Chen
dad, tech marketer, sports fan
dad, tech marketer, sports fan

The Bridge Builders

At WorkSpan, we are bridge builders — solving big problems that help pave the way for business transformation and the future of business.

It’s Time Ecosystem Builders Got their Due

The Demand Network Summit organized by WorkSpan andMayfield was a gathering of ecosystem builders — top 25 partner marketing and strategic...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

Top 7 Reasons Why Reseller Channel MDF Tools Don’t Work for Strategic Alliances MDF Programs

Strategic Alliances (Cloud, Technology, System Integrator, ISV and OEM partnerships) are apples, Reseller Channel partners (Value Added...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

What is collaborative success anyway?

One of the topics that always leads to a great discussion in the Alliance Masterclasses I facilitate, is about alliance success. Especially...

Peter Simoons
Executive Coach specializing in Teamwork and Strategic Alliances, enjoying life while traveling, walking, capturing photos and exploring new Camino...
Executive Coach specializing in Teamwork and Strategic Alliances, enjoying life while traveling, walking, capturing photos and exploring new Camino...

My Journey as a Marketer Driving A New Product Category

SAPPHIRE 2011 was a pivotal event for SAP — it marked the general availability of SAP HANA, a game changing in memory data platform for...

Amit Sinha
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.
Chief Customer Officer at WorkSpan, Go-To-Market with Partners Specialist. Previously was SVP of Marketing at SAP, led GTM for HANA since the start.

The WorkSpan Story

In 2014, after I had transitioned out of Aster Data/Teradata, I met my friend Amit Sinha for chai in Palo Alto.

Mayank Bawa
CEO & Co-Founder of WorkSpan
CEO & Co-Founder of WorkSpan

WorkSpan + Marketo equals better marketing

I was excited to be exhibiting at the Marketo Digital Marketing Summit the other week representing WorkSpan and attending as many sessions...

Shinn Chen
dad, tech marketer, sports fan
dad, tech marketer, sports fan